ROK Life was founded by seasoned business innovators John Paul DeJoria and Jonathan Kendrick as a lifestyle company delivering value added services at incredibly low rates. Our mission is to improve the lifestyle of humans around the world by offering a diverse array of products and services, which revolve around health and protection for the whole family.

ROK is committed to providing its customers with affordable, supplemental health, and personal care options. ROK and its licensed team of insurance professionals utilize some of the largest insurance agencies on the planet to place downward leverage on premium rates of specific products and services within its bundle to achieve the most affordable rates for mass discount offers.