ROKiT F1 TITLE PARTNER OF WILLIAMS RACING
ROKiT has teamed up with Williams Racing to form the new Formula 1 ROKiT Williams Racing team. In addition to exclusive naming rights, the major Title Partnership will feature ROKiT branding on the new Williams Mercedes FW42 race car. ROKiT's logo will feature prominently on the race suits and helmets of Williams' race car drivers, plus all trackside personnel. The ROKiT Williams Racing-branded FW42 car made its racing debut on March 17th in Melbourne, Australia, kicking off the 2019 F1 season.
INNOVATION AT OUR CORE
ROKiT is the brainchild of philanthropist and business innovator, John Paul DeJoria (Patron Tequila, Paul Mitchell) and British entrepreneur Jonathan Kendrick, whose personal passion for innovation, engineering and motorsport made him the ultimate driving force behind ROKiT and the sponsorship of the iconic British racing team. Kendrick’s close affiliation with Formula One and Williams started, aged 17, with Goodyear Racing in Wolverhampton, before securing the European rights of the then unknown Yokohama Tyres, ahead of moving into audio-visual innovation for mobile phones. As part of the Williams trackside team, Kendrick proudly engineered the tyres of Alan Jones’ race car at the 1978 Argentine Grand Prix in Buenos Aires.
ROKiT and Williams Racing was a natural partnership, with synergies in British heritage and innovation. Together, ROKiT Williams Racing has an opportunity to bring F1 to audiences worldwide in pioneering ways, including through ROKiT's 3D capabilities. And with ROKiT's proprietary WiFi technology and handset services, we aim to make F1 even more accessible for all.
In addition to exclusive naming rights, the major Title Partnership will see ROKiT branding adorn the new Williams Mercedes FW42 race car. ROKiT will also feature prominently on the race suits and helmets of Williams’ race drivers, plus all trackside personnel team kit. The ROKiT WILLIAMS RACING-branded FW42 car will make its race debut on March 17th in Melbourne, Australia, kicking off the 2019 Formula One season. Off track, consumers will have a unique opportunity to connect with ROKiT WILLIAMS RACING through compelling race lifestyle content and interactive activations surrounding key races.